What it is
Ready-to-use words for your website, organised by section and niche. Replace the square brackets with your own details, and use only the lines that are true for your business.
What's inside
The contents.
Voice rules
Short sentences, specific claims, and a list of words to avoid.
Headlines
Three options for each of 7 niches: direct, benefit and short.
Calls to action
Button text for every niche that says what happens next.
Section intros
One or two sentences to sit under each section heading.
Small text
Form messages, confirmations, sold-out notes and closed-today notices.
Before you publish
A five-point checklist to run over every line.
Examples
Sample sites.
Bundles
Get this plus 5 more packs in Founder's Collection for A$99
Questions
Is it only for the seven niches?
Headlines and calls to action are written per niche. The voice rules, small text and checklist suit any site.
Do I need Page Blueprints?
The Playbook is written for its sections, but you can paste any line into any site.
What does the licence cover?
Use the packs on unlimited personal and client projects. Don't resell or share the files.